Which continent is the most popular for wigs?

Wigs are very popular in many regions around the world, but North America and Africa are the main consumer markets. ‌
North American market
North America is the largest market for wig consumption, especially the United States. Although Japanese and Korean products once held a certain market share, in recent years, Chinese wigs have successfully entered the US market through emerging channels such as cross-border e-commerce with excellent cost-effectiveness, becoming the main competitor. The demand for wigs in the US market is mainly targeted at the black community, but it is also popular among white consumers, especially at social gatherings and banquet events.
African market
The demand for wigs in the African market is also very strong, especially in China where wigs are popular due to their high cost-effectiveness. Africans are particularly envious of China's soft and shiny black hair, and the style of Chinese wigs is similar to African hair color, which gives Chinese wigs a clear advantage in the African market. For example, in Cote d'Ivoire, millions of wigs are sold every year, and this number is still increasing year by year.
Other markets
Although North America and Africa are the main markets, wigs have a certain market demand in multiple regions around the world. For example, countries such as Japan, the United Kingdom, and the United Arab Emirates are also important consumer markets. In addition, the demand for wigs is also high among men in the Asian market due to hair loss caused by high work pressure.